The operating system for releasing music
Run your rollout like a label.Play it like a game.
RolloutXP puts your whole release in one hub: files, tasks, team, deadlines. And it pays you back in XP you can cash in for real studio time and real opportunities.
Free plan · No card needed
Current project
EP Rollout – "Bloodflow"
Level 3 • 2,350 XP
So–Ripe StudiosNext up
Video shoot locked
So–Ripe Studios • Nov 12 • 2:00 PM
+120 XP
Project status
66%
We've done every job on a release
Artists record in our studio, shoot with our team, perform on our stages, and blow up off our campaigns. RolloutXP is that pipeline, written down as software.
Record
So–Ripe Studios: our rooms, our engineers.
Shoot
4.2M+ views · Joyner Lucas, Dave East, Millyz, Token.
Drop
Rollouts managed start to finish. Record deals signed.
Perform
Ripe or Rotten, PASS THE AUX, live shows.
Campaign
23M+ views off $32.4K deployed.
Rollouts we've managed
Record deals. Millions of views. Albums out the door.
Ellisar
@ellisarhamdan
Managed her full content schedule. Signed a record deal.
The receipts
Marketing campaigns our team ran for major artists. Budget in, results out, the same playbook this OS is built on.
File 001
Dasha · “Austin”
Josh Richards posted pre-viral at half his usual rate. The video spiked the song before its moment.
23M
views reached
File 002
Russ · “April 7th”
Late-stage macro-influencer push, two weeks after release.
100K+
likes · 7 videos
File 003
Sidepiece × Bobby Shmurda · “Cash Out”
Lean nano-influencer push at release for direct fan connection.
Day 1
release timing
File 004
Jordana Bryant · “Something Like Us”
Seeded trends across mom-and-family pages, the most creates of any release prior.
3.6K+
TikTok creates
File 005
Late Night Thoughts · “Days Like This”
Full concept-to-execution campaign. 4.2K creates and the 2nd biggest release to date.
#1
trending on Reels
$32.4K
Total deployed
23M+
Cumulative views
8K+
Creates fueled
How it works
Create your project
Group your songs, assets, and deadlines into one rollout hub. no more random links and chats.
Invite your team
Add studios, engineers, managers, and collaborators without giving them your entire drive.
Earn XP as you move
Tasks, uploads, previews, fan unlocks, everything feeds into your XP, levels, and rewards.
Everything else a release needs
The board gets the song out the door. These are the parts that meet the fans, pay you, and keep the paperwork straight.
nic violets
I'M LEAVING SOON
clicks, last 30 days
1,342
Custom slug, themes and your logo on Pro.
XP you can actually spend
Not points for the sake of points. Every task you knock out earns XP, and Pro members redeem it for real rewards from the ripe ecosystem.
Free studio time
Comped session hours at So–Ripe Studios.
Ripe or Rotten slot
A performance slot on our freestyle platform.
PASS THE AUX entry
A spot in our monthly artist competition.
Service discounts
Money off content, memberships, and services.
Every plan earns XP. Redemption unlocks with Pro.
Built for artists and studios
For artists
Keep every rollout in one clean timeline.
- • Centralize video, cover art, mix versions, & assets
- • Track XP and progress across your projects
- • Share unreleased work with fans via public project links
For studios
Manage artists, projects, and content under one account.
- • Studio-tier accounts with seats for your team
- • See projects by artist, status, and XP
- • Offer content and rewards tied to your own studio